Privacy Policy

At Synapse Reactive, we respect your privacy and are committed to protecting the personal information you entrust to us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit www.synapsereactive.com or interact with us through any of our digital channels (collectively, the “Site”).

This notice is designed to comply with Mexico's Federal Law on Protection of Personal Data Held by Private Parties (LFPDPPP), the European Union's General Data Protection Regulation (GDPR), and the California Consumer Privacy Act/California Privacy Rights Act (CCPA/CPRA), since we serve clients in Mexico, the United States, and worldwide.

1. Data Controller

The party responsible for processing your personal data is:

• Company: Synapse Reactive
• Privacy contact: [email protected] or through our form

2. Scope

This Privacy Policy applies solely to information collected through the Site or other digital channels we control. It does not apply to information collected offline, on third-party websites, or in the context of services we provide to our clients under separate agreements (in which case the specific terms of each contract apply).

3. Information We Collect

We collect information that identifies, relates to, describes, or can be associated with you (“Personal Information”) in the following categories:

• Identifiers: name, mailing address, email address, phone number, IP address, and username (provided by you or collected automatically).
• Professional or employment information: résumé, work history, education, and skills (provided by you when applying for a role or contacting us about consulting services).
• Internet or electronic activity: browsing history, referring/exit pages, click-stream data, cookies, browser type, device information, and time zone (collected automatically).
• Geolocation data: approximate location derived from your IP address (collected automatically).
• Business information: details about the company you represent, industry, size, and technology or systems needs (provided by you when requesting a quote or assessment).

4. How We Use Your Information

We use your Personal Information for the following purposes:

1. Service delivery — to provide, operate, maintain, and secure the Site and our technology and AI implementation services.
2. Customer support — to respond to inquiries, requests, or feedback.
3. Project assessment — to diagnose your company's needs, prepare proposals, and follow through on implementations.
4. Improvement and analytics — to understand Site usage, develop new features, and enhance the user experience.
5. Communications — to send you relevant information about our services (you may opt out at any time).
6. Legal compliance and security — to detect, investigate, and prevent fraud or security incidents, and to comply with legal obligations.

5. Legal Bases for Processing (GDPR)

For visitors and clients in the European Union/United Kingdom, we process Personal Information only when we have a legal basis, including:

• Contractual necessity — to perform a contract with you or take steps at your request.
• Legitimate interests — to pursue legitimate business interests (e.g., improving the Site), balanced against your rights.
• Consent — where you have given explicit consent (e.g., to receive email communications).
• Legal obligation — where processing is necessary to comply with the law.

6. Disclosure of Your Information

We may share Personal Information with:

• Service providers — cloud hosting, analytics, and management platforms operating under confidentiality agreements.
• Legal authorities — where disclosure is required by law or to protect rights, safety, or property.
• Business transfers — in connection with a merger, sale, or acquisition of Synapse Reactive.

We do not sell or share your Personal Information for cross-context behavioral advertising, as defined under California's CPRA.

7. Cookies & Tracking Technologies

We use cookies and similar technologies to keep you signed in, understand how you use the Site, remember your preferences, and improve content. You can manage your cookie preferences in your browser settings.

8. Your Privacy Rights

Mexico residents: You have the right to Access, Rectify, Cancel, and Object (ARCO rights) regarding your Personal Information, and to revoke your consent at any time. To exercise these rights, contact us via our form.

European Economic Area/United Kingdom residents: You have the right to access, rectify, erase, restrict, or object to the processing of your Personal Information, and to data portability. You also have the right to lodge a complaint with your supervisory authority.

California residents: Under the CPRA, you have the right to:

• Know the categories and specific pieces of Personal Information we collect, its sources, and our purpose for collecting it.
• Request deletion or correction of your Personal Information.
• Opt out of the sale or sharing of Personal Information (we do not currently sell or share it).
• Limit the use and disclosure of sensitive Personal Information.
• Not be discriminated against for exercising these rights.

Requests may be submitted via our form. We will verify your identity before processing your request and will respond within the time frames required by applicable law.

9. Data Security

We implement technical and organizational measures designed to safeguard your Personal Information, including encryption in transit, role-based access controls, and periodic security assessments. No internet transmission or storage system can be guaranteed 100% secure.

10. Data Retention

We retain your Personal Information only as long as necessary to fulfill the purposes described in this notice, unless a longer retention period is required or permitted by law (e.g., tax, accounting, or employment regulations).

11. International Data Transfers

If you are located outside Mexico, your information may be transferred to and processed in countries that may not offer an equivalent level of data protection (for example, the United States). Where required, we apply appropriate safeguards, such as Standard Contractual Clauses approved by the European Commission.

12. Children's Privacy

The Site is not directed to individuals under 18, and we do not knowingly collect Personal Information from them. If we learn that a minor has provided Personal Information, we will delete it promptly in accordance with applicable law.

13. Third-Party Links

Our Site may contain links to third-party websites or services we do not control. We are not responsible for the privacy practices or content of those sites. We encourage you to review their own privacy policies.

14. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this section and, if material changes are made, provide prominent notice (e.g., via a notice on the Site or by email). Continued use of the Site after such changes constitutes acceptance of the updated policy.

15. Contact Us

For questions, comments, or to exercise your privacy rights, fill out the form below. Your request goes straight to our privacy team.

Last updated: July 26, 2026.